visual IDENTITY

Carnaval of Chambéry - call for project - 2014 - proposition not selected

 

Final visual with the poster design. Horizontal and vertical versions.

The edition of the 2014 Carnaval of the city Chambéry in France was dedicated to gastronomy of the region.

 

The "byte" visual is the main element that was decided for this year by the client, and it  must be present in all promotional materials.

 

My concept was to create a festive and surprising bouquet of the elements of gastronomy (like fruits and cheese in an ice cream cup) and to integrate the "byte" element to all of the image.

I used the layered paper cut illustration technique for this design project to obtain 3D effect for objects.

 

I chose tetradic color combination for this project as it should be colorful and festive.